55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

蒂图（Titou）即将步入不惑之年。他住在科比耶尔（Corbières）山区高处的一个羊棚里。他与住在附近大篷车里的索莱达（Soledad）一起自酿葡萄酒、创作音乐，与四季同步享受爱情——就像在精心培育一种抵抗的力量。

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Jacques Leduc directed and co-scripted (with Jacques Marcotte) this Canadian-French co-production, a drama about an aging Montreal woman, Caroline (Annie Girardot), in her 60s and contemplating impending death. She destroys old correspondence, cleans her apartment by putting furniture in the street, and looks back on her life (as revealed via flashbacks and a film crew interviewing her daughters). Caroline's brief marriage to an Englishman gave her one daughter, successful businesswoman Rachel (Domini Blythe), and an affair with a rebel in the Congo resulted in her other daughter Myriam (Sheila Rose). Further memories rise to the surface when Caroline joins her long-time friend Maureen (France Castel) for a black-tie reception where their community work in Africa brings them an Order of Canada award.

This document proposes an immersion in the French society of the 60s and 70s and in the youth of the time with the testimonies and confidences of Sheila, Salvatore Adamo, Antoine, Hervé Vilard, Michel Fugain, Nicoletta, Michel Jonasz, Laurent Voulzy and the photographer Tony Frank. They tell with hindsight and humor, their beginnings in the 60s and 70s, and before becoming idols. It is also an opportunity to leaf through the pages of the successful magazines of the time "Salut les copains" and "Mademoiselle Age tendre". Created by Daniel Filipacchi, they highlighted the idols of the moment, music, fashion, sexuality, consumer objects and questions about society.

Every spring, tens of thousands of men, women and children leave their villages for a dangerous trek to the high Himalaya to collect Yarsagumbu, a mysterious transmutation between plant and insect. Used in Chinese medicine, it is worth up to 60 000 USD a kilo, more than gold.

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Only on the stage of an empty theater, an author and his wife clash: the scene and the life end up getting confused.

Maud married the banker Dumont mainly out of interest. As her husband accumulates mistresses, Maud writes to her favorite author, Jean d'Agrève, who is actually a charming old lady who think it best to give the letter to her son. The latter pretends he is the author in order to meet Maud. They become friends. But Dumont is assassinated and the young man is somehow accused of the murder.